Travel training for public transport
Travel training for public transport mainly targets older people, disabled, people with learning difficulties and children. It aims at enabling the independent use of public transport without fears or concerns. This can also help to gain new customers for public transport. An important long-term marketing aspect with regard to children is that they are also potential future public transport users when grown up.
The training can be offered by public transport operators or associations, public authorities or NGOs.
The content of the training needs to be tailored to the needs of the trainees and should cover a range of aspects. Besides the physical accessibility, for example also the planning of a trip, the handling of information sources, ticketing and behavioral aspects can be important training elements.
The training may have different formats and needs to be tailored to the specific target group. Possible formats are for example short term courses to achieve familiarity with the transport system, longer term training or establishment of buddy-relations lo learn necessary skills and achieve confidence or playfull travel games for children.
Inspiring examples are:
Click here for a 2 page document with key facts and good practice about this innovative concept.
Click here for the full guidelines for implementers of this innovative concept (16 pages).